Marketing Guru: Exposure Packed Sales Letter
A killer sales letter accomplishes seven specific objectives; besides, of course, selling your product. An effective sales tool, the sales letter, has a predominant purpose of actually earning you cash without any hands-on sales activity.
1. Confirms your authority as an expert in a chosen niche market. Because you have already established your position as an expert in a given niche through article marketing and information media, there will be many optimal links to which you can refer throughout your sales letter confirming your authority.
2. Compels your buyer to click the link that actually purchases your product. A sense of urgency and desire created by your ad-copy, link marketing, and articles convinces your reader that they need your product. The sales letter creates a gripping eagerness to purchase the product.
3. Unbiased third party appeal generates confidence in your product, because it isn’t just you who believes in your product. By writing from the third party standpoint, your product sales letter becomes immediately convincing. Customers receive the value better from a third party viewpoint.
4. Generate a sense of urgency. By giving your client an option of purchasing early “for a limited time offer” you create a sense of urgency that promotes purchase of your product “before the price goes up” or “it becomes unavailable” or “becomes available to everyone”. Offering it to a select few by email first, and leaving that option on the site do this, long after everyone can view the site results in an urgent appeal for your product.
5. Develop the hope of accomplishment in your client. By urging your clients to purchase the initial package, by offering free promo-units with your first 100 buying clients, you create a sense of hope, that the clients will be one of those who get the promo-units. This works very well with a series of ebook guides that will eventually be given away free.
You too can be a Marketing Guru with the right sales letter to back you up. A wimpy soft-spoken sales letter will weaken your attempts to market your product and prevent you from making the income you deserve. Don’t let a lame sales letter cost you money.
Marketing Guru Jan Verhoeff has enjoyed the fine art of promoting her business online for more than a decade. Prior to that, Jan worked in marketing, sales, and business development in her hometown and surrounding areas. Massive exposure and traffic surges are the common result of solid action based copy writing. For additional consideration visit her site at http://www.freewebs.com/ebizblitz
